Most strategic branding agencies want you to believe in the art, science, and craft of “brand building.” They want you to think that staying “ahead of the game” keeps you safe from competition. They want you intoxicated with the “power of storytelling” which can be yours for an everyday low price.

I’ll tell you a secret. The simple truth is that they’re selling you the status quo, and the status quo is precisely what you want to hear.

Brand building sounds attractive. After all, who doesn’t want to think about building their business empire? Staying ahead of the game appeals to the cool, confident race-car driver inside us all. Storytelling is charming, especially if you’ve set out to make history and leave a legacy behind.

At Heretic, we don’t build brands; we strengthen the trust between you and consumers. We don’t want you ahead of the game; we recognize the value of participation. We don’t tell stories; we champion truth.

We’re not just different than other agencies; we help our clients think beyond conventions to find the roads less travelled, to discover solutions that stand the test of time. We encourage our clients to become heretics in their own right.

Are you ready to challenge conventions? Let us know.

Morgan Ramsay
Chief Brand Architect