Heretic | Blog

Blog

Back To Basics

by Morgan Ramsay, Chief Brand Architect | Jan 16, 2008 | Permalink

Renewing your focus on strategy, innovation, and empowerment is only the first step. Go the distance and revisit your approach to doing business.

Author! Author!

by Morgan Ramsay, Chief Brand Architect | Nov 19, 2007 | Permalink

Authorship is not merely about copyright, intellectual property licensing and royalties. Authorship contributes to the health of human creativity.

Franklin’s Wisdom

by Morgan Ramsay, Chief Brand Architect | Nov 5, 2007 | Permalink

A wise man once said, “A pair of good ears will drain dry a hundred tongues.” Truer words were never spoken. Listen carefully and then some.

Firebranding Lessons

by Morgan Ramsay, Chief Brand Architect | Oct 29, 2007 | Permalink

California wildfires engulfed more than a half-million acres last week. Even in the worst of crises, there are lessons to be learned.

Underground Audience

by Morgan Ramsay, Chief Brand Architect | Oct 12, 2007 | Permalink

Underground music was once the province of indie artists struggling to be heard. In these digital times, all music has gone underground.

Community Content

by Morgan Ramsay, Chief Brand Architect | Oct 5, 2007 | Permalink

Although content does bring value to communities, how content contributes to the development of communities is often misunderstood.

Branding Readiness

by Morgan Ramsay, Chief Brand Architect | Sep 28, 2007 | Permalink

Like business and marketing planning, the best time to develop a brand strategy is early on. Don’t put off your most important assets for later.

Three Es of Branding

by Morgan Ramsay, Chief Brand Architect | Sep 21, 2007 | Permalink

The Three Es of Branding is the foundation of our approach to cultivating meaningful relationships between businesses and consumers.

Economical Events

by Morgan Ramsay, Chief Brand Architect | Sep 14, 2007 | Permalink

Are you an organizer of a user group, club, or trade association? Chances are, you don’t have the budget to produce red-carpet events.

Military Modernism

by Morgan Ramsay, Chief Brand Architect | Sep 6, 2007 | Permalink

Who are the men and women of the armed services? They’re simply citizens in uniform. Help them maintain and promote their identity.

Positioning Print

by Morgan Ramsay, Chief Brand Architect | Aug 29, 2007 | Permalink

Many publishers continue to believe “content is king.” ‘Tis unfortunate they dare risk life and limb to pay homage to the wrong lord.

The Portfolio Effect

by Morgan Ramsay, Chief Brand Architect | Aug 15, 2007 | Permalink

We can’t give you the results you want or need when the portfolio effect comes into play. That’s why we have a nondisclosure promise.

When Worlds Collide

by Morgan Ramsay, Chief Brand Architect | Aug 5, 2007 | Permalink

When Worlds Collide: Diverging Markets for Interactive Entertainment, a panel discussion produced by International Game Developers Association, San Diego in association with the Sandbox Symposium on Video Games.

Before the Porcelain God

by Morgan Ramsay, Chief Brand Architect | May 3, 2007 | Permalink

Would King Arthur have kneeled before the porcelain god? Even legends are carried to their bed from time to time. Never forget your supporters.

Reaching for the Stars

by Morgan Ramsay, Chief Brand Architect | May 2, 2007 | Permalink

Local bestselling author and speaker on leadership Steve Farber announced his intention to write a third book. He shared an outline of that book and requested his readers to send in their thoughts.

Leadership Priorities

by Morgan Ramsay, Chief Brand Architect | Apr 9, 2007 | Permalink

Do customers come first? Or shareholders? We believe employees, the people who are not only internal to your organization but who also internalize your brand, should be your first priority.